Work With Me
Consulting
Helping you see what’s possible, and bring it to life.
With 30 years across entertainment, creativity and leadership, I help individuals and businesses find clarity, shape their vision and create meaningful impact.
Where I can help you most
Three areas - Thirty years of experience - One philosophy.
Exceptional work happens when vision is clear, creativity has direction, and the people behind the idea have the confidence to lead it forward.
Throughout my career – as an artist, producer, creative leader and strategist, I have seen the same thing again and again:
The strongest ideas don’t succeed because of creativity alone.
They succeed when creativity is supported by clarity, strategy and the right people to bring it to life.
Whether you are developing a brand, creating an experience, growing a business or navigating your next chapter, I bring a unique perspective shaped by three decades inside the creative industry.
01.
Live Events & Creative Strategy
Bringing ideas and experiences to life.
A great experience is more than a production. It is a feeling people remember.
With over three decades in entertainment, performing arts and live experiences, I understand what it takes to transform an idea into something that connects.
From creative direction and concept development through to production, storytelling and execution, I bring together the creative and strategic thinking required to make experiences matter.
I have worked across entertainment, television, music and live events – understanding both what happens on stage and everything required behind the scenes to make it successful.
I help bring ambitious ideas to life with clarity, creativity and purpose.
I can help with:
• Creative direction
• Event concepts and strategy
• Audience experience
• Entertainment partnerships
• Production thinking
• Storytelling and creative development
"Sally is extremely professional, reliable, energetic, motivated, intelligent and a true "out-of-the-box" thinker. Her ability to instantly develop rapport and communicate her vision is invaluable. I happily recommend Sally to anyone who enjoys quality service and great results."
Adrian Brant – Executive Producer
02.
Creative Identity & Brand Development
Helping people and businesses discover what makes them unique.
Every artist, business or personal brand has a story.
The challenge is uncovering what makes it unique – and translating that into something people can feel.
My career has given me a rare perspective: I have experienced creativity from the inside as an artist, while also understanding the business, strategy and production side behind the scenes.
I know what it feels like to build an identity, evolve one, and find your voice again.
I work with creatives, founders and brands to uncover:
What makes you different?
What do you want to be known for?
What is the story you are here to tell?
Together we create clarity around your message, your direction and the way you show up in the world.
Because the strongest brands are not manufactured, they are revealed.
I can help with:
• Brand positioning
• Creative direction
• Personal brand development
• Storytelling
• Finding your unique voice
• Turning ideas into meaningful concepts
" Sally was a force during her time at Fremantle Media, working within and then heading up our Live Experiences vertical. Her passion for developing and mentoring talent in the entertainment industry was always foremost in Sally’s strategy and execution for our branded live events, always putting the needs and wellbeing of talent first. Sally’s energy is contagious. Her enthusiasm, refusal to give up and relentless positivity resulted in many successes for our business, including The X Factor Live Tour, Grand Designs Live and An Evening with Kevin McCloud. I wholeheartedly recommend the delightful Sally for any venture she sets her mind to, guaranteed success for herself and those she chooses to work with. "
Amber Brown
Media/Partnerships Executive – Ex Meta, Fremantle, NEC, Publicis
03.
Creative Leadership & Strategic Growth
Helping visionaries create, evolve and lead with clarity.
Every great idea needs more than strategy. It needs the right person behind it.
After thirty years working across creative industries, I have seen that the biggest breakthroughs often happen when people reconnect with their vision, trust their instincts and understand what they uniquely bring.
I work with founders, leaders and creative teams to gain clarity, challenge assumptions and create the conditions for meaningful growth.
Bringing together strategic thinking, creative insight and human understanding, I help people navigate change, make decisions and move forward with confidence.
I can help with:
• Creative leadership
• Vision and direction
• Strategic thinking
• Team alignment
• Creative problem solving
• Navigating change and growth
"Sally Polihronas is a Force of Nature with a Good Heart."
Grant Thomas – Artist Manager
About Sally
I have lived the creative life from the inside out – and that’s exactly what I bring to the businesses and individuals I work with.
From recording artist and reality television pioneer with Bardot, to Senior Producer at Century Entertainment working with international acts, to Head of Events and Director of Live Experiences at FremantleMedia.
I have spent thirty years across every level of the creative industry.
I have experienced creativity from every angle.
The artist and the business.The vision and the execution.
The creative spark and the strategy required to turn it into something meaningful.
I know what it takes to create something from nothing – and I also understand the discipline, structure and leadership required to bring an idea to life.
Over the years, I have learned that the most successful creative businesses are not built on strategy alone.
They are built by people who know themselves, trust their instincts, understand their unique perspective, and create from a place of alignment.
Because when the person behind the vision is connected to who they are, what they create becomes far more powerful.
Experience & Expertise
A career built across creativity, entertainment and human connection.
My work today is shaped by every chapter of my journey – from performing on stage, to producing major entertainment experiences, to leading creative teams and helping people bring their ideas to life.
Over more than 30 years, I have worked across the creative industry from both sides of the table – as the artist creating, and the leader building the vision behind the scenes.
Creative & Industry Experience
Double Platinum Recording Artist signed to Warner Music
Member of Australian girl group Bardot
Media Personality and Performer
Senior Producer — Century Entertainment
Senior Producer — Sydney Comedy Festival
Senior Producer — The Comedy Store
Director of Live Experiences — FremantleMedia Australia
Head of Events — 6DC
Event Management — Heaven Nightclub / Newmarket Hotel
Dance and Stage Craft Teacher
Training & Qualifications
Diploma in Business, Marketing & Management
Certificate in Apparel & Small Business
Certificate in Neuroscience, Brain Health & Wellness
Fitness Leadership Certificate
Marie Forleo’s B-School Online Business Program
Trained Dancer — Royal Academy of Dance (RAD Ballet), Jazz
Trained Singer
The Perspective I Bring
My experience has given me a rare understanding of the entire creative journey:
The person with the idea.
The artist bringing it to life.
The team making it happen.
The business building something sustainable.
It is this combination of creativity, strategy and human understanding that shapes the way I work with every client.