Work With Me


I can bring my experience, story and soulcare philosophy to your business, artists or group.

Sally Polihronas

Through my extensive experience in the entertainment industry, I have been able to develop a diverse range of expertise, talent, and skills. As someone who has worked both as a performer and an entertainment professional, I have had the privilege of gaining insight into many different areas of the business.
My ability to see the industry from the inside out is what gives me the edge to develop and create with clarity and real understanding.

Consulting Areas

Sally Polihronas

A little about me...

I have lived a colourful life within the entertainment industry, from performing arts and being a recording artist and a popstar in the Band Bardot, a reality television pioneer as a star in the reality television show Popstars, to business, marketing, branding, pr, producing and director of live events and live tours.

“My biggest passion is wellness and personal development, there is nothing I love more than getting creatives to dig deep and bring their magic into the world. – Sally Polihronas”


With my roles as a Producer, Head of Events, and Director of Live Experience at Fremantle Media I have been able to merge both my life as an artist and performer with my business expertise and experience.

Having both perspectives is what I believe gives me the edge to create, connect and develop talent, brands and experiences with the creativity of an artist but a true understanding of the entertainment industry business from the inside out.

"Sally is extremely professional, reliable, energetic, motivated, intelligent and a true "out-of-the-box" thinker. Her ability to instantly develop rapport and communicate her vision is invaluable. I happily recommend Sally to anyone who enjoys quality service and great results."

Adrian Brant – Executive Producer

Artist Development

Artist development is a crucial process for nurturing and honing the skills, talents, and overall career of aspiring or emerging artists and creatives in the creative and entertainment industries.
Taking the time to explore the complete ethos of an artist so that they have a complete understanding of what they deliver through their art and where they sit in the industry requires an inside out through approach with a focus on inner self discovery and soulful brand alignment. Understanding your core Artist is vital to longevity and sustaining a successful brand and career in a competitive industry. I offer guidance, support, and resources to help artists reach their full potential, both creatively and professionally.

Key Areas:

  • Skill Enhancement: Artists work on refining their craft
  • Artistic Identity: Developing a unique and authentic artistic identity
  • Branding and Marketing
  • Performance Training
  • Song Selection and Production
  • Image and Styling
  • Media Training
  • Long-Term Career Planning

"Sally Polihronas is a Force of Nature with a Good Heart."

Grant Thomas –  Artist Manager

Events + Tours

With a passion for creativity and an eye for detail, I thrive on crafting meticulously planned events and tours that align perfectly with a brand vision. My experience can help you transform your vision into reality and curate unforgettable moments for your audience and guests.
Some Major events I have been a part of include: 
Kim and Khloe Kardashian Australian events, Grand Designs Live, Sydney Comedy Festivals, copious amounts of Comedy tours including Danny Boys Sold Out Australian Tour, Champion Clothing, The X Factor Live Tours, Boxing Major Event, Christmas Parties and Product launches plus years of experience as a performer doing events.

Key Areas:


  • Event Planning and Management
  • Logistics and Operations
  • Tour Development and Management
  • Marketing and Promotion
  • Customer Experience Enhancement

" Sally was a force during her time at Fremantle Media, working within and then heading up our Live Experiences vertical. Her passion for developing and mentoring talent in the entertainment industry was always foremost in Sally’s strategy and execution for our branded live events, always putting the needs and wellbeing of talent first. Sally’s energy is contagious. Her enthusiasm, refusal to give up and relentless positivity resulted in many successes for our business, including The X Factor Live Tour, Grand Designs Live and An Evening with Kevin McCloud. I wholeheartedly recommend the delightful Sally for any venture she sets her mind to, guaranteed success for herself and those she chooses to work with. "

Amber Brown

Media/Partnerships Executive – Ex Meta, Fremantle, NEC, Publicis 

Wellness + Brain Health

Welcome to the world of well-being and brain health for creatives, where the intersection of artistry and mental wellness takes center stage! As a consultant specialising in nurturing the minds and spirits of creative individuals, my mission is to empower them to flourish in their creative pursuits while maintaining optimal mental and emotional balance. The life of a creative can be both exhilarating and challenging, and I am here to support them on their journey. Through a holistic and personalised approach, I will guide them in prioritising self-care, managing stress, and cultivating a positive and resilient mindset. My expertise extends to the following areas:

  • Stress Management
  • Mental Health Support
  • Enhancing Creativity
  • Work-Life Balance
  • Cognitive Enhancement
  • Overcoming Creative Blocks
  • Building Resilience
  • Nurturing Emotional Expression
  • Exploring Soulcare – Physical, Mental, Social, Emotional and Spiritual Self Care


I dive deep into the transformative journey of soulful branding both in perssonal and product/services brands where your authentic essence and unique story become the guiding light of your brand. I aspire to empower others to embrace their true self, amplify strengths, and create a purpose-driven brand that resonates deeply with their audience. Soulful branding goes beyond surface-level self-promotion; it's about discovering and embracing inner purpose, values, and passions. Through our collaboration, we will unveil the core of who you are and build a brand that reflects your authentic self. Here's what you can expect from a soulful personal branding journey:

  • Self-Discovery
  • Unveiling Your Story
  • Purpose and Mission
  • Authenticity
  • Visual Identity
  • Emotional Connection
  • Aesthetic
  • Customer Connection:
  • Online presence

What the people have to say...

Working with Sally really helped me bring my brand to life.

Her deep dive into a soulful branding strategy allowed me to put all of what I felt into my brand without restrictions or compromise. She understands the personal development that comes with building a brand. She really understood that my concept was unique and she worked with me to bring it all to fruition. I'm so thankful for her support and understanding of the brand I was trying to build. She helped inspire confidence and this, in turn helped me expand my way of thinking to a whole new level.
D.OSE Coffee Brand

Kind words from clients...

"Sally helped me get past a huge barrier to help me move forward. Sally is amazing at making you feel comfortable and safe."

Jessica Mula


"I have grown my photography business and turned pro with Sally's guidance, support and knowledge. My business success is a reflection of my own personal growth which she has had a great impact on."

Christina Toulantas

Photographer/Content Creator

"Sally was so knowledgable, I feel like I have the tools to map out the steps I need for a prosperous life and career."

Tahlea Kahupukoro


GET In Touch

Let's connect and see how we can work together.

Qualifications and Experience
Diploma in Business, Marketing and Management
Certificate in Apparel, Small Business
Fitness Leadership Certificate
Certificate in Neuroscience, Brain Health and Wellness.
Marie Forleo's B School Course for Online Business
Trained Dancer, RAD ballet, Jazz
Trained Singer, Speech Level Singing
Double Platinum Recording Artist signed to Warner Music
Media Personality

30+ years experience in the entertainment industry
Roles include:
Head of Events - 6DC
Senior Producer - Century Entertainment
Senior Producer - Sydney Comedy Festival
Senior Producer - The Comedy Store
Director of Live Experience - Fremantle Media Australia
Event Management - Heaven Nightclub/Newmarket Hotel
Dance and Stage Craft teacher